Meet the Team
Get to know the people who make it all happen. We’re a group of dedicated, friendly professionals who love what we do and work together to bring great ideas to life.
Leadership
Barret Lang
CEO
Over 25 years in grocery and wholesale CPG, including a World Cheese Award. Barret founded Scrumptious Brands to give small food producers the sales firepower and retail connections that used to be reserved for big brands with big budgets.
Ashleigh Gilmer
Chief of Staff
16 years of operations experience supporting executives and growing teams. Ashleigh keeps the systems running, the priorities straight, and the day-to-day on track so the sales team can focus on selling.
Sales
Yvonne Lederer
Senior Sales & Business Development Representative
Yvonne Lederer is a brand marketing and sales executive who turns strategic vision into revenue growth across the beauty and CPG space. From leading global sales at legacy brands to building momentum for indie startups, she's earned a reputation for strong account management, sharp merchandising instincts, and the tenacity to grow brands in competitive retail landscapes, from Ulta and Sephora to online giants to a network of over 3,000 independents.
Gessica Figueiredo
CPG Sales Lead
Background in client relations and legal environments, where she built a sharp eye for detail and strong communication skills. Gessica is driven by the relationships she builds and the brands she helps grow.
Allen
CPG Sales Representative
Allen brings over 35 years of experience in retail, CPG, and grocery store development. He specializes in identifying where products win—refining positioning, sharpening differentiation, and aligning offerings with the right customer and channel.
Toni
CPG Sales Representative
Toni connects brands with the right buyers. With a sharp eye for what moves product and a knack for building lasting retailer relationships, she brings a consultative approach to every conversation.
Julia Chandler
CPG Sales Representative
Julia brings over a decade of experience across the food and beverage industry, not only in sales & purchasing but in everything from shipping and receiving to personal grocery shopping to fine dining service. Beyond great food and drink, she's driven by the genuine working relationships she builds and the satisfaction of connecting the right people and products.
Marty DeLaat
National Sales Lead
Marty DeLaat brings over 20 years of sales experience, including 15 years in consumer packaged goods. He has driven growth for brands such as ZICO, Coca-Cola, Chameleon Cold-Brew, Nestlé, NUGGS, Milk Bar, and Pretzelized. Marty specializes in building broker networks, strengthening retail and distributor relationships, securing premium shelf placement, and using data to consistently exceed targets. Known for his integrity and accountability, he is deeply committed to the brands and partners he represents.
Partthiiv Shah
CPG Sales Representative
Partthiiv brings over six years of experience driving growth, retention, and customer acquisition across startups in marketplace, SaaS, and DTC spaces. He holds an MBA from London Business School. Most recently, he co-founded One Pet Stop, a DTC pet grooming marketplace in India, where he led go-to-market strategy and customer engagement efforts that scaled the platform from 100 to over 5,000 active users and doubled retention within six months. Partthiiv thrives on understanding what customers really want and turning that insight into strategies that drive real, measurable growth.
Amanda Maxfield-Chivi
CPG Sales Representative
Amanda Maxfield-Chivi is a relationship-driven sales and brand development professional with more than 15 years of experience growing beauty, luxury, and consumer brands. She has represented respected brands including Ulike, Caswell-Massey, Luxottica, Bobbi Brown, Charlotte Tilbury, and No7. She is passionate about helping brands build strong retail relationships and achieve sustainable growth.
Tanner Carver
CPG Sales Representative
Tanner brings 7+ years of B2B technical sales experience and 3 years of CPG brand strategy and consumer insights. He holds an MBA in Marketing and Analytics from the University of Utah, where he led Roha Brewing’s brand repositioning, driving a 40% revenue increase. At Kodiak Cakes, his consumer research and data analytics uncovered brand-positioning opportunities. He now applies that insight-driven approach to building buyer relationships and driving revenue across Scrumptious Brands’ client portfolio.
Operations
Victoria Onuoha
Sales Coordinator
5+ years of executive and operational experience. Zero patience for inefficiency. As Sales Coordinator, Victoria runs scheduling, client coordination, and sales documentation with precision, clearing the path so the sales team can focus on closing, not chasing.
Najab Sarfraz
Data Mining
Operations and administrative professional known for bringing structure and reliability to fast-moving teams.
Seth Gatewood
Bookkeeper
Hands-on bookkeeping with a practical approach to problem-solving. Seth pairs precision withdetermination to keep the financial side running clean.
Brent Ward
Lead Generation
Marketing, Media &
Client Design
Ashley Jata
Head of Marketing
Ashley is the Head of Marketing at Scrumptious Brands. She has spent her career helping CPG and B2B brands reach their full potential, from developing go-to-market strategies and repositioning brands to building high-performing marketing teams. Turning vision into measurable results is what drives her. Outside of work, Ashley can be found in the kitchen baking or tending to her garden, a reminder that creativity doesn't stop at marketing.
Michael A.
Web Designer & Developer
Michael is a web designer and developer with 5+ years of experience bringing creative ideas to life. He combines design and technology to create digital experiences that are inviting, memorable, and connected to each brand’s personality.